MSP Pricing Survey Reveals Secrets of High-Growth MSPs — Cloud, Rich Service Portfolios Lead the Way

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Proper pricing, service selection, and creating bundles and portfolios are the key to MSP success, the recent Kaseya 2017 MSP pricing Survey of over 900 MSPs revealed. Another winning card to play? The cloud, or course!

Every year Kaseya conducts an extensive survey of MSPs to see what’s happening with their pricing, what services are taking off, and how the overall business and technical landscape is changing. This isn’t just interesting fare; it helps MSPs plan strategically for the future.

The 2017 MSP pricing Survey amplified some of the findings from the prior year, in particular that the cloud is the wave of the future for high-growth MSPs, and these successful service providers tend to offer more services than their lower-growth peers.

Here are some highlights from the latest survey. Continue Reading…

Building Effective Service Bundles

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MSP customers have more than one IT need. So why would you sell a client just one service? Since you already have a relationship, it makes sense to broaden it with more services and higher level consulting and advising.

The good news is that SMBs prefer bundled services – it’s that whole “one neck to choke.” Research from AMI-Partners shows SMBs are 3-4 times more likely to opt for service bundles.

Meanwhile results from the annual Kaseya MSP Pricing Survey shows that bundling is a key approach to success and that faster growing MSPs bundle their services. At the same time, they don’t go overboard with options, but instead limit their offerings to a small number of tiered service bundles. Continue Reading…

VSA 9.4 Debut Grabs Press Attention

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Moving from a 9.3 to a 9.4 product release usually isn’t a big deal. Chances are there are some fixes and a small new feature or two.

The recently released Kaseya VSA 9.4 is different, and the MSP, channel and IT press all took notice of the big changes.

The channel press, which has covered Kaseya extensively in the past year, took particular notice. Continue Reading…

Tune Your MSP Marketing Strategies and Tactics

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Managed Service Providers (MSPs) are great with technology, but not always so marketing savvy. Still, how can you expand a business when no one knows who you are?

Sure, much of your business may be develop by word of mouth, based on great customer referrals. But if that is all you do to market yourself, you are leaving money on the table. And you are seriously curtailing your ability to expand, especially geographically. The good news is that MSPs tend to be very (okay, very very) smart, so learning a thing or two about marketing isn’t that tough. Continue Reading…

Bringing Clarity to MSP Cloud Riches

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Some believe that MSPs truly arrived and prospered because large IT vendors began to sell more directly to customers and cut VARs out of the equation. The only answer was to add even more value in the form of services. Smart VARs took this approach and instead of dying out, flourished.

The cloud offers the same kind of make or break challenge. If MSPs ignore the cloud, they may be swallowed by it. If they embrace it with enthusiasm and intelligence, even greater riches may await. Continue Reading…

Finding and Keeping the Best Employees

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Managed services providers (MSPs) tend to be relatively small organizations, which makes each and every hire absolutely critical. At the same time, teamwork among such a small and hard-working staff is key, so your employees must be both technical and able to get along well with others – coworkers and customers alike.

Complicating this further is that, being relatively small, most MSPs don’t have dedicated HR staffs and aren’t trained in the ins and outs of hiring.

Whether you are a fast-growing outfit or just experiencing normal turnover, you probably have a job or two open at any given time.

So let’s get to hiring! Continue Reading…

The Best RMM Just Got Better

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Late last year Clarity Channel Advisors declared Kaseya VSA 9.3 as the best RMM for MSPs. Now that same RMM has been boosted with a bevy of new features that all add up to VSA 9.4, released in January.

Aimed at managed service providers (MSP) and IT departments, VSA 9.4 is packed with functions that let both constituencies more fully automate the management and protection of IT resources through policies and enhanced remote control. Continue Reading…

CompTIA Tells MSPs Where the Growth Lies

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CompTIA knows a thing or two about MSPs. As a channel advocacy group, it talks to service providers every day, counts hundreds as members, and does regular surveys.

That’s why Kaseya was so pleased to have CompTIA board of director member Tracy Pound speak at our recent Kaseya Connect Europe event. Pound is also managing director for Maximity Ltd., an IT training firm.

In a workshop session “CompTIA MSP Trends and Insights: Growth Opportunities”, Pound shared highlights of what the organization has learned by working so closely with providers. Pound had one area of focus that stood out — how to achieve healthy growth in large part by embracing the cloud. Continue Reading…

Remote Access Work Systems Cut Business Costs

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In these competitive times, businesses have to do what they can to trim the fat and cut costs. This is often an unpleasant process. Cutting costs can mean laying off employees, reducing benefits packages, or moving to smaller or less appealing offices. All too often, reducing business expenses means getting rid of the things that make employees happy and productive. For that reason, cuts can hurt a business more than help.

But that doesn’t have to be the case. Some cost cutting solutions save businesses money without reducing employee numbers or worker satisfaction. In fact, what I’m talking about can boost worker happiness and productivity! Continue Reading…

2017 Strategic Plan Checklist: Make Sure You Do This ASAP

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Now that you’re back from the holiday season, it’s important to take a breath before you dive into your 2017 to-do list.  Take some time to look back on what worked and what didn’t work last year then, using that insight, develop a 2017 strategic plan or blueprint.

Of course, you should be doing this type of reflection throughout the year (say on a quarterly basis).  But it’s easy to let urgent tasks crowd out the equally critical tasks that don’t call out for your attention so insistently. Continue Reading…

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