All posts written by davidwalter

Are There Too Many Chefs in Your ‘Marketing for IT’ Campaign?

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Too Many Chefs, Not Enough Cooks

Marketing for IT can be a lot like a kitchen with managerial conflict. Yes, a chef is a cook. But generally, with a larger kitchen, the chef produces recipes, source materials for food preparation, and commands the ship of his or her kitchen toward the harbors of successful food preparation and delivery. Certainly, a ship’s captain also understands how to hoist the sails and pilot his vessel. Maybe his first mate does as well. But both can’t be giving orders, or the sailors manning the vessel are confused. In the kitchen, the food gets ruined if everybody tries to simultaneously cook. When it comes to IT, you’ve got exactly the same troubles.

Actionable IT

An IT provider will have information pertaining to SEO, and maybe even passing familiarity in its application. But just as often, that IT provider doesn’t have time to actually produce articles required in a successful SEO campaign. They can’t be banging out blogs every day. They can’t be surfing through social media posting relevant content. They can’t be making photographic and video content for YouTube, Minds.com, or other sites. Continue Reading…

Guest Blog: Don’t Fall for Perceived Managed Services Marketing Traps!

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Finding Truly Valuable Marketing Solutions

Managed services marketing is provided by many different agencies, and so comes in all shapes and sizes. Some are going to be more effective than others. As you review the varying proposals you’ll encounter managing an MSP, what you need to watch out for is perceived value masquerading as actual value.

Solutions that offer high-perceived value won’t give you any “bang for your buck,” as the saying goes. You’ll see diminished returns. It looks like this: there will be an exhaustive list of service provisions, but as you truly look at them, you realize they’ve repackaged terms for basic customer service. You ask for assistance and somebody tells you how to do the job yourself. Whether what you create works or not is beside the point — you were paying for marketing, not consultation! Perceived value often dresses up advice as though it were service delivery. Continue Reading…

Guest Blog: Make Sure to Think Happy IT Marketing Thoughts to Fly!

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IT marketing requires a positive attitude. This is where fiction, as an educational medium, becomes one of the most useful tools, and to that end, it’s worthwhile to consider J.M. Barrie’s character Peter Pan.

The story has captured the imagination of children worldwide for decades, and it’s easy to see why: you can fly. Peter Pan points to a happy thought and some pixie dust as a recipe for becoming airborne. You get your happy thought, hold onto it, and begin to soar. Now, not many realize this, but that character and plot device (happy thoughts as a means of flight) are both real aspects of Barrie’s life. There are speculations that Captain Hook represented Barrie’s wife, and Continue Reading…

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