Author: davidwalter

David Walter is the Marketing Director at MSP SEO Factory, a company providing IT marketing to businesses in the United States. Their expertise is creating managed services marketing ideas and turning them into original, optimized blog posts. Their process involves in-depth brainstorming, thorough editing, and effective promotion of fresh and unique articles for their MSP Business clients. He has 16 years experience in marketing for the IT industry, as well as experience in direct MSP marketing, internet marketing, article writing. David speaks at trade shows, webinars and is a sales trainer for major IT companies. He is also a published author; his latest book is 'Stratospheric Marketing Secrets'.

GUEST BLOG: Do You Tolerate a Lack of Faith in Your MSP Marketing Strategy?

September 1, 2017September 5, 2017 davidwalter Leave a comment

In the original box office, smash hit Star Wars there is a famous scene where a General goes on a tirade doubting Darth Vader’s ability to find the missing Death Star plans. Vader responds swiftly to discipline this skeptical employee...

GUEST BLOG: You Need an Unfair Advantage to Win at IT Marketing!

July 31, 2017August 1, 2017 davidwalter Leave a comment

I first saw the famous gun fight scene in A Fist Full of Dollars while watching Back to The Future. It’s the scene where Clint Eastwood, playing the man with no name, hides armor under his poncho. He confronts...

GUEST BLOG: Is Your MSP Business Dedicated to Removing Bad Apples?

July 17, 2017July 17, 2017 davidwalter Leave a comment

I believe most MSP business executives have read the book Good to Great and probably took away at least one solid principal. The most common lesson that IT providers learned from the book is that employees who don’t believe in...

GUEST BLOG: Can You Use a Psychologist’s Technique From Good Will Hunting to Make a Breakthrough With IT Marketing?

July 11, 2017July 11, 2017 davidwalter Leave a comment

The Importance of Morale IT marketing is a cutthroat game where personal feelings do not play into business decisions. No one's going to buy from your MSP because it will make your salespeople "feel good." They're going to buy based on shifting...

Could Reading a Book Transform Your IT Marketing?

May 31, 2017May 30, 2017 davidwalter Leave a comment

Knowledge is Power Successful IT marketing is like a mustard seed. A mustard seed is tiny but it makes a bush that is many times larger than a man. There is an ancient parable about faith this small being able to...

Guest Blog: Do You Have a Self-Fulfilling IT Marketing Attitude?

May 10, 2017May 10, 2017 davidwalter 1 Comment

Two Kinds of Self-Fulfilling Prophecy Your IT marketing strategy will both benefit and be harmed by the same thing: your attitude. Have you ever heard of a phenomenon called the "self-fulfilling prophecy?" In brief: you make it true by the terms which...

Guest Blog: Are You Harnessing the Law of Attraction for MSP Marketing Success?

May 4, 2017May 4, 2017 davidwalter 1 Comment

Have you considered applying the Law of Attraction to your MSP marketing strategy? If you’re not aware of the concept that was made mainstream by the book The Secret, here’s a brief overview: the Law of Attraction states that whatever...

Tech Talk MSP Blogs Attract Only Technical People!

April 26, 2017April 26, 2017 davidwalter Leave a comment

If you take a closer look at MSP blogs, you'll notice that they’re often Tech Talk style articles, written for technical instead of financial professionals. It makes much more sense, however, for MSPs to address business issues that appeal to...

Are There Too Many Chefs in Your ‘Marketing for IT’ Campaign?

April 17, 2017April 17, 2017 davidwalter Leave a comment

Too Many Chefs, Not Enough Cooks Marketing for IT can be a lot like a kitchen with managerial conflict. Yes, a chef is a cook. But generally, with a larger kitchen, the chef produces recipes, source materials for food preparation, and...

Guest Blog: Don’t Fall for Perceived Managed Services Marketing Traps!

April 5, 2017April 6, 2017 davidwalter 1 Comment

Finding Truly Valuable Marketing Solutions Managed services marketing is provided by many different agencies, and so comes in all shapes and sizes. Some are going to be more effective than others. As you review the varying proposals you'll encounter managing an...