Vertical markets are a great way to expand your business. Going after more and more clients no matter their industry is also a great way to expand your business. And doing both at once isn’t a bad approach either.
So how do you figure out what to do? As an MSP professional that is really your call. Rather than telling you what to do, we’ll talk about the value, and the protective value, of being a vertical MSP.
A big reason to go vertical is that you aren’t just selling your expertise in managing and securing general-purpose systems. Instead you can make these systems shine in particular industries, such as finance, public companies and healthcare – all three of which require compliance expertise.
Let me ask a simple question. IF you are selling to a college, and have educational expertise, do you have a better chance of sealing the deal than a general business MSP? Of course you do. You have a massive advantage in getting this new business. In a case such as this, would you rather be a commodity or an expert?