Managed Service Providers (MSPs) are great with technology, but not always so marketing savvy. Still, how can you expand a business when no one knows who you are?
Sure, much of your business may be develop by word of mouth, based on great customer referrals. But if that is all you do to market yourself, you are leaving money on the table. And you are seriously curtailing your ability to expand, especially geographically.
The good news is that MSPs tend to be very (okay, very very) smart, so learning a thing or two about marketing isn’t that tough.
The real question is: are you committed to stepping up your marketing efforts?
If you are, we have some advice to get you jazzed up, fine tune your existing marketing, or maybe just get you started.
Of course, there are challenges. An MSP is not Procter & Gamble with millions to spend on every form of advertising, promotion and marketing.
Many MSPs are small or medium-size businesses, and have to be nimble and ready to engage in a little guerilla marketing warfare.