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How MSPs Can Stop Worrying and Learn to Love Marketing

marketing-plan

Managed Service Providers (MSPs) are great with technology, but not always so marketing savvy. Still, how can you expand a business when no one knows who you are?

Sure, much of your business may be develop by word of mouth, based on great customer referrals. But if that is all you do to market yourself, you are leaving money on the table. And you are  seriously curtailing your ability to expand, especially geographically.

The good news is that MSPs tend to be very (okay, very very) smart, so learning a thing or two about marketing isn’t that tough.

The real question is: are you committed to stepping up your marketing efforts?

If you are, we have some advice to get you jazzed up, fine tune your existing marketing, or maybe just get you started.

Of course, there are challenges. An MSP is not Procter & Gamble with millions to spend on every form of advertising, promotion and marketing.

Many MSPs are small or medium-size businesses, and have to be nimble and ready to engage in a little guerilla marketing warfare.
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Hidden HIPAA Traps

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How You Can Become a Healthcare MSP Master

Many industries have compliance rules, but few are as strict as the Health Insurance Portability and Accountability Act of 1996 (HIPAA).

While HIPAA is a set of U.S. regulations, many countries have similar rules.

When it comes to these complex rules, healthcare companies can’t always go it alone. It helps to have a trusted partner who is expert in all things HIPAA, such as an MSP with a vertical health care focus.

The good news for MSPs is that your HIPAA expertise lets you sell services at a premium – compliance is just that important.

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How Changing SMB Client Requirements Are Reshaping the MSP Market

A lot of the time, we can get caught up in discussions about ‘hot’ markets for MSPs – and the list is growing, from security to cloud to mobile to firewall management.

But it’s important to level set occasionally.  The reason these markets are hot is because the technology requirements of small- and medium-sized businesses (SMBs) that MSPs serve is undergoing a sea change.

SMBs Now Have Enterprise Needs

Technological requirements that were once the needs of only large enterprises are now are becoming mainstream requirements for SMBs.

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GUEST BLOG: Become the Trusted Security Advisor Your Clients Need

These days, every organization needs someone they can trust for advice on IT security. Global enterprises like the Wall Street banks can afford to put one or more trusted security advisors on staff; but down on Main Street, most folks have to look outside the organization for trusted security advice, just as they do for trusted IT advice. And that represents a great opportunity for MSPs who make the right investments in security knowledge and offer the right mix of security solutions.

Traditionally, anti-malware has been the leading edge of security selling by MSPs and it still represents a golden opportunity for adding revenue to IT contracts, if you can get past some of the current linguistic confusion about malware protection. Here’s how I would boil it down for prospective clients: “the best way to keep malicious code off your systems is a properly licensed, appropriately configured, fully-supported anti-malware solution that is both comprehensive and centrally managed.” And in my opinion, the best way to implement this approach in all but the largest organizations is through an MSP who really understands the security landscape and can offer the kind of flexible billing that today’s business environment demands.

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GUEST BLOG: Documentation – The Next Frontier for Kaseya VSA Customers


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Few would argue that to deliver a great service, and profit at the same time, we need to focus energy on people, technology and process. Sadly, process is often the most overlooked of these three key areas. Why is that? It’s because it’s perceived as a difficult, painful thing to fix. But is the ROI there to fix it?

Technology is supposed to make us more efficient and make life easier, but does it? It is estimated that IT staff typically spend 20-30% of their time looking for information. This is costing an average of $19,000 per employee per year, without factoring in the opportunity cost associated with making productive use of this wasted time.

Where does all the wasted time go?

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Security You Can Take to the Bank

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How Banks and Credit Unions Can Safeguard Data and Ace Audits

In today’s rough and tumble environment where hackers no know bounds, every financial institution, regardless the size, has to beef up security and remain ever vigilant.

According to recent surveys, 83% of the financial leaders who responded felt that data is their most important asset, and 79% said that having a strong technology infrastructure was critical to ward off cyberattacks. Unfortunately while most feel that security is a top IT budget priority, fewer than one in five believe they have strong security in place.

It shouldn’t be that way – nor does it need to be. Smaller banks may feel that they can’t afford to implement measures to detect and prevent security breaches. The truth is they can’t afford not to. Let’s look at why security is so important to financial institutions, and how even the smallest institutions can achieve their security goals without “breaking the bank.”

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Is the Trusted Advisor Still the Pinnacle of MSP-Dom?


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The term ‘trusted advisor’ has been perhaps a bit overused, maybe way way overused. Even abused. But that doesn’t diminish the fact that it’s something MSPs are wise to strive for.

You all know the story about the MSP market moving away from break/fix to offer richer services, and becoming a strategic partner.

Being a trusted advisor means you help clients spot the future, find the technologies that offer specific competitive advantage, then pilot, deploy and manage these new technologies.

Trends over the last few years have only made this movement more important. Much of this has to do with the cloud, which is rapidly on the move, and the staying power of on-premises infrastructure. With that, there is a need to manage and integrate both environments, often resulting in hybrid clouds.
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Building Word Power – How Good is Your MSP Vocabulary?

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The world of Managed Service Providers (MSP) is a specialized one, and there are terms just for this industry.

We’ll walk through a few key terms specific to MSPs, as well as technologies MSPs should be familiar with. Play along at home and see how well you do!

Different Styles of Solution Providers

The terms that refer to IT providers in the channel can be a bit confusing, as they are sometimes misused, and there are a lot of gray areas and overlap.

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GUEST BLOG: Why Your Sales/Marketing Automation Investment Won’t Bear Results

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There’s so much more to MSP Marketing & Sales Enablement than just software implementation

MSP sales and marketing enablement has gained a lot of popularity. More and more MSPs are looking to leverage sales and marketing automation platforms in a bid to improve their overall sales figures. The truth is, purchasing a sales or marketing automation platform alone will never help.

This blog talks about the groundwork you need to build for your sales and marketing enablement program to work for you.
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The Patch Management Crisis and How to Solve It

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Most end users, and even some IT pros, feel pretty safe if they have up-to-date anti-virus/antimalware, firewalls turned on, and complex passwords in place. This overlooks one of the biggest threats to your PC and network – poor or non-existent patching.

The vast majority of successful exploits are against unpatched machines, some 85% according to US-CERT, part of the US Department of Homeland Security.

Why is This So Bad?

While viruses can be a nuisance (and often worse) to unprotected machines, the kind of attacks aimed at unpatched machines can be far worse. These are targeted at doing real damage – stealing data, escalation of privilege, releasing bots, gaining deep entry into the network, and worse.
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