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MSPs Beware: US Department of Homeland Security Warns Cybercriminals Are Attacking IT Providers

Hackers go where the money, the control and the ability to inflict damage lie. An individual enterprise or SMB is a pretty good score. But a service provider that controls the IT of multiple clients is far more enticing.

That’s why service providers such as MSPs must take special care. If your systems are cracked, criminals can gain control of all your clients. Your reputation and business could be gone in an instant. And your clients could fare just as badly. Continue Reading…

Guest Blog: Do You Have a Self-Fulfilling IT Marketing Attitude?

Two Kinds of Self-Fulfilling Prophecy

Your IT marketing strategy will both benefit and be harmed by the same thing: your attitude. Have you ever heard of a phenomenon called the “self-fulfilling prophecy?” In brief: you make it true by the terms which define it. Here’s an example of a self-fulfilling prophecy: “If you work hard and give it your best, you’ll do well.” By working hard and giving whatever “it” is your best, you’re very likely to succeed. But consider this: imagine a biased, jaded, one might even say post-modern Continue Reading…

Guest Blog: Are You Harnessing the Law of Attraction for MSP Marketing Success?

Have you considered applying the Law of Attraction to your MSP marketing strategy? If you’re not aware of the concept that was made mainstream by the book The Secret, here’s a brief overview: the Law of Attraction states that whatever you think about and focus on the most will manifest itself. That means if you are constantly worried about losing clients or failing— that’s inevitably what will happen.

However, you can harness the power of the Law of Attraction to catapult you to success. How? By simply focusing on the positive and not allowing negative thoughts to ever enter into the equation. Instead of thinking about everything that could go wrong in your business, Continue Reading…

The Secrets to MSP Sales Success

Probably the single most important aspect of running a business is sales. Sales are the life-blood of the business:  without sales you don’t have customers; without customers, you don’t have a business.

And it doesn’t matter if you’re talking about a small MSP where the owner wears the sales hat or global MSP with a large international sales team: selling well depends on having the fundamentals right. Before you pick up the phone and make your first prospecting call, you need to prepare.  This means more than going to the prospects’ website and finding out the name of the IT person.

This blog assumes that you’ve already read the chapter on marketing and demand generation — that you’ve already taken stock of the main customer pains that you address; positioned the benefits and value of your services versus other competitive options; and have created a prospecting and demand generation program to bring prospective clients to your attention.  If you haven’t, you might want to workshop through that chapter before reading ahead. Continue Reading…

Tech Talk MSP Blogs Attract Only Technical People!

If you take a closer look at MSP blogs, you’ll notice that they’re often Tech Talk style articles, written for technical instead of financial professionals. It makes much more sense, however, for MSPs to address business issues that appeal to CEOs and CFOs. Continue Reading…

Live Lesson: Supersize Your MSP Business with Kaseya NOC Services

Network Operations Center (NOC) services are the secret weapon of many a successful MSP. If you haven’t discovered this gem, Kaseya can show you all the benefits and how you can take full advantage in our webinar Best Practices: Learn How To Accelerate Your Growth With Kaseya NOC Services. Continue Reading…

Everything is Critical Infrastructure, Learn How to Profit from It

MSPs are tasked with keeping everything running.  They have an around-the-clock, constant flow of information, accessible at any time from anywhere.  Each and every single business depends in some way shape or form on that network of information flowing.  However, we often consider only a small subset of what users actually interact with to be the MSP’s responsibility (e.g., desktops, servers, laptops, and maybe some simple network monitoring).

We need to expand what we consider fundamental to our monitoring responsibilities.  Today’s customers are more comfortable than ever with technology.  With that comfort, their expectations for availability, performance, and quality have grown.  Moreover, large telecom providers have made information flow easier, unlimited, and available all over with faster speeds than ever before — changing users’ expectations outside of their work lives. Continue Reading…

MSP Tightens Passwords, Boosts Revenue with AuthAnvil Multi-Factor Authentication

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Most managed service providers (MSPs) base their core business on managing remote systems through a remote monitoring and management (RMM) solution.

But smart service providers are adding complimentary services on top of this, and multi- and two-factor authentication (2FA) is one of the more fertile areas.

New Zealand MSP Computer Concepts Limited (CCL) knew its clients were worried about security after hearing about the massive breaches experienced by Target, Anthem, Home Depot, and others. Continue Reading…

Are There Too Many Chefs in Your ‘Marketing for IT’ Campaign?

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Too Many Chefs, Not Enough Cooks

Marketing for IT can be a lot like a kitchen with managerial conflict. Yes, a chef is a cook. But generally, with a larger kitchen, the chef produces recipes, source materials for food preparation, and commands the ship of his or her kitchen toward the harbors of successful food preparation and delivery. Certainly, a ship’s captain also understands how to hoist the sails and pilot his vessel. Maybe his first mate does as well. But both can’t be giving orders, or the sailors manning the vessel are confused. In the kitchen, the food gets ruined if everybody tries to simultaneously cook. When it comes to IT, you’ve got exactly the same troubles.

Actionable IT

An IT provider will have information pertaining to SEO, and maybe even passing familiarity in its application. But just as often, that IT provider doesn’t have time to actually produce articles required in a successful SEO campaign. They can’t be banging out blogs every day. They can’t be surfing through social media posting relevant content. They can’t be making photographic and video content for YouTube, Minds.com, or other sites. Continue Reading…

Guest Blog: Never Lose Another Customer – 9 tips for MSPs

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We spend a lot of time and money trying to acquire new customers. But if you’re adding those customers to a leaky bucket, you’re not growing as fast as you could.

Churn, left to its own devices, is a problem for any business.

Picture a business with 400 customers turning over $1 million per month with 5 percent monthly churn rate.  By the end of the year, after that 5 percent churn month after month, the business will lose nearly 50 percent of its customer base. Just to keep level, it will need to acquire 200 customers … simply to replace the ones it’s lost.

Fixing that leaky bucket needs to be your number one priority.

Here are our top 9 tips for keeping customers loyal and never losing another customer. Continue Reading…

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