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10 Time-Saving Marketing Hacks for MSPs

marketing_hacks_MSP_KaseyaYou know you need to ramp up your marketing efforts.  Everyone is telling you so ― industry advisors, consultants, your sales team, your spouse.  I’m sure you’re dog, if he could, would look up at you and say: Dude. Content marketing.

The problem isn’t identifying the to-do items.  The problem is finding the time to execute.

So, in the time-honored tradition of good, resource-saving hacks, here are 10 ways to help you get more out of the time you invest in your MSP marketing efforts.
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It’s 2015. Do You Know Where Your Cloud Services Are?

looking-for-cloudDuring a recent joint webinar, I was talking to Charles Weaver, MSPAlliance’s CEO, about MSPs and the cloud. He said something provocative:

MSPs don’t need to transition into the cloud. It’s not like when they had to transition from being value-added resellers. MSPs just need to be able to manage customers in cloud environments.

And for any MSPs sitting on the fence about whether or not to offer cloud services, this realization won’t come a moment too soon.

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MSP Service Package Development: Optimize Profitability 1-2-

high growth msps

High-growth MSPs are 24% more likely to offer a small number of comprehensive service bundles compared to their lower growth peers, according to Kaseya’s last annual MSP survey.

It’s easy to see why this may be more than just correlation, and may actually be causal: standardization.

The Magic of Standardization

By standardizing offerings, MSPs can lower service delivery costs along many dimensions to support increased growth and margins:
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How to Win the MSP Service Delivery Trifecta: Efficient, Effective, and Consistent

venn3Quick!  What’s the first adjective that comes to mind to describe excellence in MSP services delivery?

If you’re a client, the word could be ‘effective.’  Effective service delivery means that you are getting your desired result.  If your MSP delivers services effectively, you’re a happy camper.

If you’re the IT technician, the word might be ‘consistent.’   Consistency measures the regularity of the use of resources to reach a stated end.  So processes that are consistent (and predictable) make life sweeter when you’re the one driving the IT dashboard.

As an MSP owner, you might say ‘efficient.’  Since efficiency indicates how well you use resources, more efficient services delivery usually means more profit at the end of the day.

Of course, since you’re not a one-dimensional cardboard character, you know you need all three for real, sustainable success as an MSP.  How do you win the trifecta of effective, efficient and consistent service delivery?
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Straight Talk and Tough Love: Building Trust with Your Clients

MSP Client Communication Best Practices
As with any relationship, it takes hard work and dedication to keep MSPs and their clients aligned and in synch.  The worst situation is when you believe everything is fine, but you find out too late that there has been a fundamental misunderstanding.  Maybe your client won’t dramatically throw a drink in your face in front of a restaurant full of people,  but it will still sting if a client walks out the door and moves on to another MSP.

So what should you do to avoid this fate?  You can find guidance in rules that govern any type of relationship.

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Five Commons Sense Fails for Onboarding New Clients

Strategic Onboarding for MSPs

I was talking to an MSP the other day about onboarding.  He had thought long and hard on how to optimize his onboarding practices, incorporating current best practices and expert recommendations.  He had developed a robust onboarding plan, with checklists and documented timelines. He leveraged this process both as a selling device to instill confidence with prospects, and as a client management device to streamline the first critical steps in a client engagement.

Despite all that hard work, however, he had overlooked several critical onboarding considerations that could result in even more satisfied clients, less client churn, and, perhaps most importantly, stronger margins.

Why did this smart, up-to-date managed services professional miss these opportunities?  He had fallen sway to common sense ideas about onboarding that, while not exactly wrong, aren’t totally right.

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8 Ways MSPs Increase Profits by Eliminating Unplanned Work


As you manage your MSP business, it’s vital to minimize unplanned and unexpected work, especially if they result in unpaid work.

You can’t price your services profitably unless you can confidently estimate the staff resources required to meet your contracted obligations. Any unexpected client work directly impacts your bottom line for the worse.

So, how do you protect your business from hidden gotchas or last-minute snafus?

Here are eight steps most often cited by highly profitable MSPs:

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Top 4 Ways MSPs Can Take Advantage of Growth Opportunities in 2015

service tiers

Three recent studies underline how 2015 is shaping up to be a great year for MSPs in the U.S.

SunTrust Banks’ annual Business Pulse Survey showed that 78% of small- and 84% of mid-sized U.S. businesses are prepped for growth this year. In fact, automating business processes and investing in technology and facilities were among the top projects noted to support this growth (especially for smaller companies).

The eighth-annual American Express/CFO Research Global Business and Spending Monitor reported similar U.S. business growth outlooks, with 35% of the U.S. respondents citing insufficient in-house IT staff and expertise to support this growth.

Finally, the CompTIA study, Enabling SMBs with Technology, found that more than two-thirds of companies surveyed have outsourced IT services in the past 12 months, with 90% somewhat or very familiar with the managed service provider concept.

So, how can MSPs best leverage the opportunity created by business growth expectations, an IT staffing crunch, and increased awareness of the value of managed services?
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Step Up to the Plate with Security Services in 2015

Home Plate Img

It’s no surprise that security was the No. 1 SMB concern among respondents surveyed for the recent CompTIA study, Enabling SMBs with Technology. As the report states, “Security is quickly becoming a top priority for all businesses as breaches occur more frequently and carry more serious repercussions.”

Comprehensive security management is no longer a nice-to-have. It’s a basic requirement to make sure a company’s systems and data are protected not only from malicious agents, but also from human error, oversight and procrastination. The risks are just too high. Over half of small businesses go out of business within six months of a security breachsince they don’t have the resources of a Global 2000 company to weather the repercussions.

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Why Mobility Management Matters to MSPs’ Customers

As an MSP, does the following scenario sound familiar to you?

A customer (say a small financial institution) calls you to report that one their employees lost a tablet that was used to access sensitive customer information. They are unsure if that information is protected and are now worried about the repercussions if that information is compromised. HELP!

This is a fairly common scenario owing to the proliferation of mobile devices at workplaces. These are powerful computing devices that need management. In this post, let’s discuss the mobility trend and why mobility management is important for Small and Medium-sized Businesses (SMBs)–the typical customers of an MSP.

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