Archive - MSP RSS Feed

Everything is Critical Infrastructure, Learn How to Profit from It

MSPs are tasked with keeping everything running.  They have an around-the-clock, constant flow of information, accessible at any time from anywhere.  Each and every single business depends in some way shape or form on that network of information flowing.  However, we often consider only a small subset of what users actually interact with to be the MSP’s responsibility (e.g., desktops, servers, laptops, and maybe some simple network monitoring).

We need to expand what we consider fundamental to our monitoring responsibilities.  Today’s customers are more comfortable than ever with technology.  With that comfort, their expectations for availability, performance, and quality have grown.  Moreover, large telecom providers have made information flow easier, unlimited, and available all over with faster speeds than ever before — changing users’ expectations outside of their work lives. Continue Reading…

MSP Tightens Passwords, Boosts Revenue with AuthAnvil Multi-Factor Authentication

CCL_CS_image (1)

Most managed service providers (MSPs) base their core business on managing remote systems through a remote monitoring and management (RMM) solution.

But smart service providers are adding complimentary services on top of this, and multi- and two-factor authentication (2FA) is one of the more fertile areas.

New Zealand MSP Computer Concepts Limited (CCL) knew its clients were worried about security after hearing about the massive breaches experienced by Target, Anthem, Home Depot, and others. Continue Reading…

Are There Too Many Chefs in Your ‘Marketing for IT’ Campaign?

marketing-chef-big

Too Many Chefs, Not Enough Cooks

Marketing for IT can be a lot like a kitchen with managerial conflict. Yes, a chef is a cook. But generally, with a larger kitchen, the chef produces recipes, source materials for food preparation, and commands the ship of his or her kitchen toward the harbors of successful food preparation and delivery. Certainly, a ship’s captain also understands how to hoist the sails and pilot his vessel. Maybe his first mate does as well. But both can’t be giving orders, or the sailors manning the vessel are confused. In the kitchen, the food gets ruined if everybody tries to simultaneously cook. When it comes to IT, you’ve got exactly the same troubles.

Actionable IT

An IT provider will have information pertaining to SEO, and maybe even passing familiarity in its application. But just as often, that IT provider doesn’t have time to actually produce articles required in a successful SEO campaign. They can’t be banging out blogs every day. They can’t be surfing through social media posting relevant content. They can’t be making photographic and video content for YouTube, Minds.com, or other sites. Continue Reading…

Guest Blog: Never Lose Another Customer – 9 tips for MSPs

9-tips-msp-big

We spend a lot of time and money trying to acquire new customers. But if you’re adding those customers to a leaky bucket, you’re not growing as fast as you could.

Churn, left to its own devices, is a problem for any business.

Picture a business with 400 customers turning over $1 million per month with 5 percent monthly churn rate.  By the end of the year, after that 5 percent churn month after month, the business will lose nearly 50 percent of its customer base. Just to keep level, it will need to acquire 200 customers … simply to replace the ones it’s lost.

Fixing that leaky bucket needs to be your number one priority.

Here are our top 9 tips for keeping customers loyal and never losing another customer. Continue Reading…

The Dynamic and Influential Role of the MSP

msp-itworld-blog-big

It is not an understatement to say MSPs are changing the world. MSPs are providing IT functions that SMBs can’t reasonably provide for themselves. Thanks to MSPs, these SMBs have IT Operations technologies and processes that rival that of large enterprises. That allows smaller companies to focus on their core business – and not get mired in IT functions that aren’t their core competency. At the same time, MSPs bring clients into the future, allowing them to easily adopt next-generation technologies such as cloud services.

Without MSPs, SMBs would be held back – spending time, money, and resources just to keep their IT operations running, and would not have the ability to embrace new technologies that drive competitive advantage. Continue Reading…

Guest Blog: Don’t Fall for Perceived Managed Services Marketing Traps!

itmarketing-blog-big

Finding Truly Valuable Marketing Solutions

Managed services marketing is provided by many different agencies, and so comes in all shapes and sizes. Some are going to be more effective than others. As you review the varying proposals you’ll encounter managing an MSP, what you need to watch out for is perceived value masquerading as actual value.

Solutions that offer high-perceived value won’t give you any “bang for your buck,” as the saying goes. You’ll see diminished returns. It looks like this: there will be an exhaustive list of service provisions, but as you truly look at them, you realize they’ve repackaged terms for basic customer service. You ask for assistance and somebody tells you how to do the job yourself. Whether what you create works or not is beside the point — you were paying for marketing, not consultation! Perceived value often dresses up advice as though it were service delivery. Continue Reading…

MSPAlliance Touts New Cloud Training Program

mspalliance-cloudcert-blog-big

The MSPAlliance has long promoted the notion that service providers should embrace the cloud. In fact, the group’s tagline is “The International Association of Cloud & Managed Service Providers.”

In particular, the group believes MSPs should embrace authentication services. “We’re seeing a lot of MSPs get into things like identity and access management, a service line that would have been really rare 10 to 15 years ago. But today with cloud that’s a very hot growth sector,” Charles Weaver, CEO of the MSPAlliance told Redmond Channel Partner Magazine. “If you have one of these born-in-the-cloud service providers, the majority of their offerings are resold public cloud applications. Continue Reading…

World Backup Day – Lessons IT Should Impart to their End Users

worldbackupday-blog-big

Let’s face it – the biggest data losses from hard drive failures happen to consumers who don’t always understand backup and lack the tools or motivation to either do it or do it properly.

IT should care about backup for two reasons. They must train end users who aren’t supported by a backup solution (such as those with a BYOD device) to get and use one, and they must make sure that IT-supported backup systems are set up properly and cover those devices they should cover, ideally 100 percent of company-issued devices.

Most likely, your end users could learn a few lessons from the annual World Backup Day, held the day before April Fool’s Day since 2011. Too many end users simply don’t back up their data and then kick themselves when it’s gone. Or they ask their IT folks to try and get it back – an impossible or expensive task in the case of a total hard drive meltdown. Continue Reading…

Why You Need the Right Cloud Monitoring Solution

mspmentor-march-blog-big

When a Microsoft outage in early March took down a host of cloud-based services, including Office 365, Skype, OneDrive, and Outlook, the impact on users ranged from the inconvenience of being unable to Skype customers and friends to hampered productivity from being unable to access email or mission-critical documents. For many managed service providers (MSPs), the outage meant fielding calls from customers unsure why they were suddenly unable to access the applications they rely on to operate their businesses.

Although the outage lasted only a few hours, it came on the heels of AWS’s S3 facility’s multi-hour outage the week before and was followed by an eight-hour Azure outage less than 10 days later – all of which affected businesses to varying degrees. Continue Reading…

MSP Exclusive: John Morris from Spark Alliance Talks About Ditching ConnectWise for Kaseya’s Next Generation PSA

spark.alliance.qa.big

John Morris is CEO of Spark Alliance, an MSP based in Central California. Morris was a ConnectWise customer before successfully adopting Kaseya BMS.

Recently Morris spoke with MSPmentor about the economic value of BMS based in part on its low pricing, telling the web site “I don’t want to spend more than I need to run my business.” That is only part of the value. Morris also argued the importance of increasing business efficiency and increasing the speed of both closing deals and getting paid after the work is completed.

Kaseya spoke with Morris about the value of the next generation PSA solution and a little bit about what MSP 2.0 means to him. Continue Reading…

Page 2 of 13«12345»10...Last »
-->