MSP 2.0 is not exactly a new term, but it is really catching on to describe the current managed service provider market.
The Kaseya Take on MSP 2.0
As a vendor largely focused on MSPs, Kaseya has a deep commitment to help MSPs successfully navigate in an MSP 2.0 world. Kaseya offers a comprehensive collection of solutions, from RMM to PSA, identity and access to cloud monitoring, and more, that are all MSP 2.0 ready.
In our analysis, MSP 2.0 is in part a manifestation of market growth. MSPs have matured from part-time operators and small 1-5 person technician-dominated companies five short years ago to larger process-centric organizations with strong technical capabilities combined with professional sales, support, marketing, finance, and management teams. Because of the larger clients, super-MSPs that could handle the scale evolved. These MSPs are 100% focused on growth and expansion and employ professional sales, marketing, and technical delivery organizations to acquire new accounts and often displace smaller less mature MSPs.
On the other side, small- and medium-sized businesses (SMBs), the prime targets for MSPs, are increasingly demanding and requiring the same technologies and processes that have been pioneered and used for years by enterprises.
This means SMBs are now Continue Reading…