Chances are, in an average day, you are not accomplishing as many tasks as you would like… and neither are your colleagues or your employees. What is mystifying about that statement is that it seems today’s workforce is putting in more hours and more effort than ever before coinciding with an increased adoption of IT devices and applications designed to improve user productivity. In fact, this has been a key driver for organizations to enable workforce mobility – to provide flexibility in accessing business IT resources (applications, data, email, and other services) from any device at any location at any time in order to improve overall business performance. But even the most accomplished business professionals must admit there are days when little gets done despite herculean efforts.
If your IT group is like most IT organizations at mid-sized companies, your team faces an ever-growing set of IT challenges. As if existing complexity wasn’t enough, new trends like cloud and mobility are placing significant new requirements on your already strained staff and budgets.
The number of projects continues to grow and your team can’t possibly work any harder. So what’s to be done?
As an IT professional, you deal with the risk of threats every day – whether from lost cell phones, stolen laptops or weak passwords. That’s why Kaseya Connect, taking place April 14-16 at the beautiful Omni Orlando Resort, offers a host of sessions on mitigating risk and uncovering new business opportunities in a world filled with ever increasing security threats:
Making Money with Authentication-as-as-Service
How MSPs can generate new revenue streams, increase customer retention and neutralize their competition by offering their own Authentication-as-a-Service model.
Bundling strategy increases value and stickiness
The message is clear, small and medium businesses are very interested in bundled services. A recent newsletter from AMI-Partners, I-Signal*, which reports findings from their research programs, indicates that SMBs are 3 to 4 times more interested in bundled services than in single services. They gain more value from bundled services and are loath to switch service providers unless they can do so without disrupting their existing business. The strong interest in bundled services supports the notion that SMBs are indeed more interested in value than price, despite their insistence to the contrary.
Every year Kaseya holds its premier user conference, Kaseya Connect. If you are a Kaseya customer, you have probably seen the promotions, and are asking yourself, “Should I attend?” As you might expect, the Connect event features all of the right components:
The Kaseya 2014 MSP Pricing Survey results clearly demonstrate that the managed services market is a significant growth opportunity. Almost 100% of the customer survey respondents had experienced positive monthly recurring revenue (MRR) growth over the past three years. We asked respondents to select from a range of MRR growth rates starting with less than 0% and ending in greater than 20% growth. The results were fairly evenly spread across all ranges – see chart below – except for a very small negative growth segment, suggesting that there could well be key differences in approach taken by faster growing MSPs. To examine these differences we split the responses into two, roughly equal groups, one for MSPs who had experienced MRR growth at greater than 10% per annum and one for MSPs whose MRR had grown at less than 10%.
High growth forecast for key managed services
Many key elements of the global managed services market are forecast1 to grow at double-digit rates. For example, Mobile (MDM) and BYOD managed services are expected to grow at around 27% per year through 2016. Private cloud services – where a service provider offers managed co-location or dedicated instances – are expected to grow at 22%. Public cloud services, as a whole, seems to be growing at around 17 to 18%, but within that, SaaS is growing at 19.5%, managed security services at 22%, and systems infrastructure and IT Ops management at over 40%. One of the fastest growth areas is office suites in the cloud, which is approaching a growth rate of 50% per annum. All of these represent significant opportunities for MSPs to support their small and medium size business (SMB) clients’ cloud migration plans and their IT service deployment, management, mobile computing and security needs.
If you’re an MSP or an IT service provider, then you’re involved in a business model that’s always looking to improve its offerings and increase its bottom line. With the global IAM (Identity and Access Management) market increasing at an explosive rate, being able to offer authentication and password management isn’t just a smart move, it’s also a safe move!
This week I attended a Kaseya “Local Meetup” event in Waltham, Massachusetts, and it struck me again just how important it is to have a strong IT community. In the Meetup evaluation forms, virtually everyone who attended said that sharing ideas with like-minded people was a key benefit to attending the event. Without exception, everyone left the meeting with new contacts and friendships in the IT management community.
A few things about the meeting really hit home:
Tips and Tricks:
Kirk Feathers, a leader in the Kaseya technical community, led a “Tips and Tricks” session, sharing interesting and innovative approaches to maximize the usage and benefit of IT management tools, both from Kaseya and its partners. Everyone in the room chimed in, asking questions and offering their own insights. Copious notes were being taken. And more than once, two or more people set up follow on conversations on particular topics.
Establishing collaboration groups is a great way to stay in touch and share information. Chris Anderson, Director of Managed Services for Infranet Solutions in Quincy Massachusetts, shared a great story about collaboration groups. I met Chris earlier this year at “Kaseya Connect,” our annual user conference. During his three days at the event, Chris made it a point to build out his community contacts to the point where he is now part of a formal group which is sharing automation scripts. Using existing scripts and creating new ones is key to efficiently and effectively managing large numbers of endpoints. Chris tells me that the collaboration group’s sharing of ideas and actual scripts is substantially improving their speed-to-automation.
Feedback and Input:
Mads Srinivasan, product manager for Kaseya’s mobility management solution, shared the latest mobility management development work, complete with a demonstration. The purpose was to obtain feedback and input from the group on the features and presentation layer. The session had a good 30 minutes of excellent feedback and suggestions. Mads had an ulterior motive in that he wants 100 beta customers to test out the latest work; virtually everyone in the room signed up.
Time before and after the event was reserved for networking and everyone took advantage. People had a chance to meet the many Kaseya leaders who were present, but more importantly, they built out their IT management community connections. By the end of the event, business cards were swapped, and emails were exchanged all around.
This experience also reinforced the importance of the “Kaseya Community” program, which includes sponsoring these local Meetups, forums for sharing, event postings, etc. All Kaseya users should join to share information and learn about the latest happenings.
Author: Tom Hayes