Many MSPs grow by constantly acquiring new clients. But when these are one-off engagements based on a single service or break/fix contract, clients can leave as fast as they arrive. That’s the kind of churn that keeps MSP execs up at night.
A better way to go is selling sets of services, all managed by your firm. This is the whole idea behind service bundles. Often, MSPs package their services into two or three sets of bundled services.
But how do you increase the number of services a client outsources to you after a sale? There are two mains ways: cross selling and upselling.
These two techniques are distinctly difference but share essential common element.