Know the Risks and the Payoff!
If there wasn’t any risk, there would be no payoff. If there’s no payoff, why take a risk? Last time I checked, there weren’t too many pro-bono MSPs. The key to business success is managing risk to maximize the payoff. So, the old-fashioned return on investment analysis needs to become part of the decision-making process when it comes to setting prices. Once you have a sense of your client’s price and your potential margins, then you can assess risk and weigh your decision to proceed.