Tag Archive - MSP

10 Time-Saving Marketing Hacks for MSPs

marketing_hacks_MSP_KaseyaYou know you need to ramp up your marketing efforts.  Everyone is telling you so ― industry advisors, consultants, your sales team, your spouse.  I’m sure you’re dog, if he could, would look up at you and say: Dude. Content marketing.

The problem isn’t identifying the to-do items.  The problem is finding the time to execute.

So, in the time-honored tradition of good, resource-saving hacks, here are 10 ways to help you get more out of the time you invest in your MSP marketing efforts.
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It’s 2015. Do You Know Where Your Cloud Services Are?

looking-for-cloudDuring a recent joint webinar, I was talking to Charles Weaver, MSPAlliance’s CEO, about MSPs and the cloud. He said something provocative:

MSPs don’t need to transition into the cloud. It’s not like when they had to transition from being value-added resellers. MSPs just need to be able to manage customers in cloud environments.

And for any MSPs sitting on the fence about whether or not to offer cloud services, this realization won’t come a moment too soon.

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MSP Service Package Development: Optimize Profitability 1-2-

high growth msps

High-growth MSPs are 24% more likely to offer a small number of comprehensive service bundles compared to their lower growth peers, according to Kaseya’s last annual MSP survey.

It’s easy to see why this may be more than just correlation, and may actually be causal: standardization.

The Magic of Standardization

By standardizing offerings, MSPs can lower service delivery costs along many dimensions to support increased growth and margins:
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8 Ways MSPs Increase Profits by Eliminating Unplanned Work


As you manage your MSP business, it’s vital to minimize unplanned and unexpected work, especially if they result in unpaid work.

You can’t price your services profitably unless you can confidently estimate the staff resources required to meet your contracted obligations. Any unexpected client work directly impacts your bottom line for the worse.

So, how do you protect your business from hidden gotchas or last-minute snafus?

Here are eight steps most often cited by highly profitable MSPs:

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Top 4 Ways MSPs Can Take Advantage of Growth Opportunities in 2015

service tiers

Three recent studies underline how 2015 is shaping up to be a great year for MSPs in the U.S.

SunTrust Banks’ annual Business Pulse Survey showed that 78% of small- and 84% of mid-sized U.S. businesses are prepped for growth this year. In fact, automating business processes and investing in technology and facilities were among the top projects noted to support this growth (especially for smaller companies).

The eighth-annual American Express/CFO Research Global Business and Spending Monitor reported similar U.S. business growth outlooks, with 35% of the U.S. respondents citing insufficient in-house IT staff and expertise to support this growth.

Finally, the CompTIA study, Enabling SMBs with Technology, found that more than two-thirds of companies surveyed have outsourced IT services in the past 12 months, with 90% somewhat or very familiar with the managed service provider concept.

So, how can MSPs best leverage the opportunity created by business growth expectations, an IT staffing crunch, and increased awareness of the value of managed services?
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Step Up to the Plate with Security Services in 2015

Home Plate Img

It’s no surprise that security was the No. 1 SMB concern among respondents surveyed for the recent CompTIA study, Enabling SMBs with Technology. As the report states, “Security is quickly becoming a top priority for all businesses as breaches occur more frequently and carry more serious repercussions.”

Comprehensive security management is no longer a nice-to-have. It’s a basic requirement to make sure a company’s systems and data are protected not only from malicious agents, but also from human error, oversight and procrastination. The risks are just too high. Over half of small businesses go out of business within six months of a security breachsince they don’t have the resources of a Global 2000 company to weather the repercussions.

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Why Mobility Management Matters to MSPs’ Customers

As an MSP, does the following scenario sound familiar to you?

A customer (say a small financial institution) calls you to report that one their employees lost a tablet that was used to access sensitive customer information. They are unsure if that information is protected and are now worried about the repercussions if that information is compromised. HELP!

This is a fairly common scenario owing to the proliferation of mobile devices at workplaces. These are powerful computing devices that need management. In this post, let’s discuss the mobility trend and why mobility management is important for Small and Medium-sized Businesses (SMBs)–the typical customers of an MSP.

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MSP Pricing Survey – 10 Tips for Higher Growth

The fourth annual Kaseya MSP pricing survey attracted almost 700 responses from MSPs around the world. The 2014 survey included questions on a broad set of topics including demographics, growth rates, services offered, pricing strategies, the prices charged for a variety of services, and price revision plans for 2015. We’ve described many of the findings in our series of MSP Pricing Survey blog posts over the past several weeks.

Based on the survey results, other market research, and conversations with leading MSP luminaries and advisors, here is a list of 10 tips for MSPs who would like to grow faster:

  1. Position a small number of service bundles/tiers with increasing levels of capability. SMB customers want more comprehensive services and see strong value in attractively priced bundled managed services.

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MSP Pricing Survey – Pricing Managed Services

First Determine Your Target

Before pricing any service it’s important to determine the needs of your target market. Smaller companies have lower revenues in general and are constrained in their ability to fund expensive services. They look for low priced offerings providing basic levels of support. Nevertheless, all businesses are interested in getting the best value for their investments (read largest ROI) and most will favor higher value, versus a lower price, if the value price fits within their budgetary constraints.

If every client wanted the same outcome you’d expect price ranges for more popular managed services to be fairly narrow, but in reality, they’re not. Consider the prices charged by respondents to the 2014 Kaseya MSP Pricing Survey for desktop support – see chart below. The chart shows the average desktop device support and maintenance charge per month achieved by the survey respondents. The results shown compare responses from MSPs who’s monthly recurring revenue (MRR) had grown at greater than 10% per annum to those who grew their MRRs at less than 10%. As you can see the range of prices is quite wide, reflecting the different value perceived by different customer segments in different locations.


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MSP Pricing Survey – Clouds Can Be Lucrative!

SMBs Have Adopted Cloud Services

There’s no doubt about it. Cloud services are a tremendous hit with SMB customers. Whether they are running applications in a public cloud or whether they are leveraging private cloud services from a managed or cloud service provider, the great majority of SMBs are increasing their use of cloud services* and MSPs are benefiting.

This trend does represent a double-edged sword. On the one hand, MSP clients may be reducing their needs for managed servers or managed application services such as email because they plan to move applications to a public cloud or software service provider, e.g. migrating from an in-house Exchange server to Exchange Online via Office 365. On the other hand, there is a growing opportunity for MSPs to both assist clients with their migration process as well as to offer related managed services. As time goes on we expect to see a broad range of cloud-related service offering, including:

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