You all know the story about the MSP market moving away from break/fix to offer richer services, and becoming a strategic partner.
Being a trusted advisor means you help clients spot the future, find the technologies that offer specific competitive advantage, then pilot, deploy and manage these new technologies.
Trends over the last few years have only made this movement more important. Much of this has to do with the cloud, which is rapidly on the move, and the staying power of on-premises infrastructure. With that, there is a need to manage and integrate both environments, often resulting in hybrid clouds.