Tag Archive - MSP

Kaseya BMS – Taking ConnectWise Customers Even Before a New Version Arrived

Kaseya has reinvented the way to do Professional Services Automation (PSA) with the BMS solution. The idea is to offer PSA functions at a fraction of the normal cost with gobs of added value.

Now Kaseya has brought BMS to the next level with a brand new version that is still one-third the price of competitors’ alternatives. Continue Reading…

Tech Talk MSP Blogs Attract Only Technical People!

If you take a closer look at MSP blogs, you’ll notice that they’re often Tech Talk style articles, written for technical instead of financial professionals. It makes much more sense, however, for MSPs to address business issues that appeal to CEOs and CFOs. Continue Reading…

Live Lesson: Supersize Your MSP Business with Kaseya NOC Services

Network Operations Center (NOC) services are the secret weapon of many a successful MSP. If you haven’t discovered this gem, Kaseya can show you all the benefits and how you can take full advantage in our webinar Best Practices: Learn How To Accelerate Your Growth With Kaseya NOC Services. Continue Reading…

Everything is Critical Infrastructure, Learn How to Profit from It

MSPs are tasked with keeping everything running.  They have an around-the-clock, constant flow of information, accessible at any time from anywhere.  Each and every single business depends in some way shape or form on that network of information flowing.  However, we often consider only a small subset of what users actually interact with to be the MSP’s responsibility (e.g., desktops, servers, laptops, and maybe some simple network monitoring).

We need to expand what we consider fundamental to our monitoring responsibilities.  Today’s customers are more comfortable than ever with technology.  With that comfort, their expectations for availability, performance, and quality have grown.  Moreover, large telecom providers have made information flow easier, unlimited, and available all over with faster speeds than ever before — changing users’ expectations outside of their work lives. Continue Reading…

Are There Too Many Chefs in Your ‘Marketing for IT’ Campaign?

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Too Many Chefs, Not Enough Cooks

Marketing for IT can be a lot like a kitchen with managerial conflict. Yes, a chef is a cook. But generally, with a larger kitchen, the chef produces recipes, source materials for food preparation, and commands the ship of his or her kitchen toward the harbors of successful food preparation and delivery. Certainly, a ship’s captain also understands how to hoist the sails and pilot his vessel. Maybe his first mate does as well. But both can’t be giving orders, or the sailors manning the vessel are confused. In the kitchen, the food gets ruined if everybody tries to simultaneously cook. When it comes to IT, you’ve got exactly the same troubles.

Actionable IT

An IT provider will have information pertaining to SEO, and maybe even passing familiarity in its application. But just as often, that IT provider doesn’t have time to actually produce articles required in a successful SEO campaign. They can’t be banging out blogs every day. They can’t be surfing through social media posting relevant content. They can’t be making photographic and video content for YouTube, Minds.com, or other sites. Continue Reading…

The Dynamic and Influential Role of the MSP

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It is not an understatement to say MSPs are changing the world. MSPs are providing IT functions that SMBs can’t reasonably provide for themselves. Thanks to MSPs, these SMBs have IT Operations technologies and processes that rival that of large enterprises. That allows smaller companies to focus on their core business – and not get mired in IT functions that aren’t their core competency. At the same time, MSPs bring clients into the future, allowing them to easily adopt next-generation technologies such as cloud services.

Without MSPs, SMBs would be held back – spending time, money, and resources just to keep their IT operations running, and would not have the ability to embrace new technologies that drive competitive advantage. Continue Reading…

Guest Blog: Don’t Fall for Perceived Managed Services Marketing Traps!

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Finding Truly Valuable Marketing Solutions

Managed services marketing is provided by many different agencies, and so comes in all shapes and sizes. Some are going to be more effective than others. As you review the varying proposals you’ll encounter managing an MSP, what you need to watch out for is perceived value masquerading as actual value.

Solutions that offer high-perceived value won’t give you any “bang for your buck,” as the saying goes. You’ll see diminished returns. It looks like this: there will be an exhaustive list of service provisions, but as you truly look at them, you realize they’ve repackaged terms for basic customer service. You ask for assistance and somebody tells you how to do the job yourself. Whether what you create works or not is beside the point — you were paying for marketing, not consultation! Perceived value often dresses up advice as though it were service delivery. Continue Reading…

MSPAlliance Touts New Cloud Training Program

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The MSPAlliance has long promoted the notion that service providers should embrace the cloud. In fact, the group’s tagline is “The International Association of Cloud & Managed Service Providers.”

In particular, the group believes MSPs should embrace authentication services. “We’re seeing a lot of MSPs get into things like identity and access management, a service line that would have been really rare 10 to 15 years ago. But today with cloud that’s a very hot growth sector,” Charles Weaver, CEO of the MSPAlliance told Redmond Channel Partner Magazine. “If you have one of these born-in-the-cloud service providers, the majority of their offerings are resold public cloud applications. Continue Reading…

Why You Need the Right Cloud Monitoring Solution

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When a Microsoft outage in early March took down a host of cloud-based services, including Office 365, Skype, OneDrive, and Outlook, the impact on users ranged from the inconvenience of being unable to Skype customers and friends to hampered productivity from being unable to access email or mission-critical documents. For many managed service providers (MSPs), the outage meant fielding calls from customers unsure why they were suddenly unable to access the applications they rely on to operate their businesses.

Although the outage lasted only a few hours, it came on the heels of AWS’s S3 facility’s multi-hour outage the week before and was followed by an eight-hour Azure outage less than 10 days later – all of which affected businesses to varying degrees. Continue Reading…

Kaseya Partners with Webroot to Help MSPs Offer Total Endpoint Security

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Security is the No. 1 issue MSPs face today, and keeping client endpoints safe is paramount. Providers that rely on Kaseya VSA now not only have Webroot SecureAnywhere fully integrated with the RMM, but they also can purchase this endpoint protection directly from Kaseya. Continue Reading…

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