Tech Talk MSP Blogs Attract Only Technical People!

If you take a closer look at MSP blogs, you’ll notice that they’re often Tech Talk style articles, written for technical instead of financial professionals. It makes much more sense, however, for MSPs to address business issues that appeal to CEOs and CFOs. Continue Reading…

Live Lesson: Supersize Your MSP Business with Kaseya NOC Services

Network Operations Center (NOC) services are the secret weapon of many a successful MSP. If you haven’t discovered this gem, Kaseya can show you all the benefits and how you can take full advantage in our webinar Best Practices: Learn How To Accelerate Your Growth With Kaseya NOC Services. Continue Reading…

Everything is Critical Infrastructure, Learn How to Profit from It

MSPs are tasked with keeping everything running.  They have an around-the-clock, constant flow of information, accessible at any time from anywhere.  Each and every single business depends in some way shape or form on that network of information flowing.  However, we often consider only a small subset of what users actually interact with to be the MSP’s responsibility (e.g., desktops, servers, laptops, and maybe some simple network monitoring).

We need to expand what we consider fundamental to our monitoring responsibilities.  Today’s customers are more comfortable than ever with technology.  With that comfort, their expectations for availability, performance, and quality have grown.  Moreover, large telecom providers have made information flow easier, unlimited, and available all over with faster speeds than ever before — changing users’ expectations outside of their work lives. Continue Reading…

MSP Tightens Passwords, Boosts Revenue with AuthAnvil Multi-Factor Authentication

CCL_CS_image (1)

Most managed service providers (MSPs) base their core business on managing remote systems through a remote monitoring and management (RMM) solution.

But smart service providers are adding complimentary services on top of this, and multi- and two-factor authentication (2FA) is one of the more fertile areas.

New Zealand MSP Computer Concepts Limited (CCL) knew its clients were worried about security after hearing about the massive breaches experienced by Target, Anthem, Home Depot, and others. Continue Reading…

Blocking Windows 10 Creators Update and File Explorer Ads

ad-block-image-big

Not every upgrade is welcome, even if it does provide a bevy of features. Takes Windows 10 Creators Update, which started rolling out to beta testers and will next be delivered to the vast body of Windows 10 users.

This update includes a bunch of new items that will please consumers and gamers, but do far less for enterprise customers. Because of its consumer bent, enterprises may want to block or at least delay this upgrade.

But there is a more compelling reason to say no, according to long time Windows guru Paul Thurrott. Creators Update means your Windows File Explorer could be stuffed with ads. While many of these are for useful Microsoft services such as OneDrive, the technology makes a veritable wave of ads possible. Continue Reading…

Are There Too Many Chefs in Your ‘Marketing for IT’ Campaign?

marketing-chef-big

Too Many Chefs, Not Enough Cooks

Marketing for IT can be a lot like a kitchen with managerial conflict. Yes, a chef is a cook. But generally, with a larger kitchen, the chef produces recipes, source materials for food preparation, and commands the ship of his or her kitchen toward the harbors of successful food preparation and delivery. Certainly, a ship’s captain also understands how to hoist the sails and pilot his vessel. Maybe his first mate does as well. But both can’t be giving orders, or the sailors manning the vessel are confused. In the kitchen, the food gets ruined if everybody tries to simultaneously cook. When it comes to IT, you’ve got exactly the same troubles.

Actionable IT

An IT provider will have information pertaining to SEO, and maybe even passing familiarity in its application. But just as often, that IT provider doesn’t have time to actually produce articles required in a successful SEO campaign. They can’t be banging out blogs every day. They can’t be surfing through social media posting relevant content. They can’t be making photographic and video content for YouTube, Minds.com, or other sites. Continue Reading…

IT Service Provider Axians Taps Kaseya Traverse to Manage Client Networks

axian

IT service providers have a lot on their plates. Axians, based in the Netherlands, is a case in point. This company manages client IT infrastructure, everything from hardware, software – both custom and off the shelf – as well as cloud services and network solutions.

Networks these days are incredibly complex and the lifeblood of modern organizations. That’s a rather obvious point. Just as apparent is that service providers need solutions that can handle this complexity, and manage, troubleshoot and fix on-premises networks, cloud networks and hybrid network infrastructure.

Many IT service providers start with the management of servers and end points, and are now moving clients to cloud applications. With that it makes sense for providers to take care of all aspects of the network, including those pieces that reach out to the cloud and back.

With Kaseya Traverse, now in use at Axians, service providers can create a holistic, aggregate view of these cloud services the way they have a single pane view of on-premises infrastructure. Continue Reading…

Guest Blog: Never Lose Another Customer – 9 tips for MSPs

9-tips-msp-big

We spend a lot of time and money trying to acquire new customers. But if you’re adding those customers to a leaky bucket, you’re not growing as fast as you could.

Churn, left to its own devices, is a problem for any business.

Picture a business with 400 customers turning over $1 million per month with 5 percent monthly churn rate.  By the end of the year, after that 5 percent churn month after month, the business will lose nearly 50 percent of its customer base. Just to keep level, it will need to acquire 200 customers … simply to replace the ones it’s lost.

Fixing that leaky bucket needs to be your number one priority.

Here are our top 9 tips for keeping customers loyal and never losing another customer. Continue Reading…

The Dynamic and Influential Role of the MSP

msp-itworld-blog-big

It is not an understatement to say MSPs are changing the world. MSPs are providing IT functions that SMBs can’t reasonably provide for themselves. Thanks to MSPs, these SMBs have IT Operations technologies and processes that rival that of large enterprises. That allows smaller companies to focus on their core business – and not get mired in IT functions that aren’t their core competency. At the same time, MSPs bring clients into the future, allowing them to easily adopt next-generation technologies such as cloud services.

Without MSPs, SMBs would be held back – spending time, money, and resources just to keep their IT operations running, and would not have the ability to embrace new technologies that drive competitive advantage. Continue Reading…

Guest Blog: Don’t Fall for Perceived Managed Services Marketing Traps!

itmarketing-blog-big

Finding Truly Valuable Marketing Solutions

Managed services marketing is provided by many different agencies, and so comes in all shapes and sizes. Some are going to be more effective than others. As you review the varying proposals you’ll encounter managing an MSP, what you need to watch out for is perceived value masquerading as actual value.

Solutions that offer high-perceived value won’t give you any “bang for your buck,” as the saying goes. You’ll see diminished returns. It looks like this: there will be an exhaustive list of service provisions, but as you truly look at them, you realize they’ve repackaged terms for basic customer service. You ask for assistance and somebody tells you how to do the job yourself. Whether what you create works or not is beside the point — you were paying for marketing, not consultation! Perceived value often dresses up advice as though it were service delivery. Continue Reading…

Page 2 of 64«12345»102030...Last »
-->