Vertical Strategies and Top Vertical Markets

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Vertical markets are a great way to expand your business. Going after more and more clients no matter their industry is also a great way to expand your business. And doing both at once isn’t a bad approach either.

So how do you figure out what to do? As an MSP professional that is really your call. Rather than telling you what to do, we’ll talk about the value, and the protective value, of being a vertical MSP.

A big reason to go vertical is that you aren’t just selling your expertise in managing and securing general-purpose systems. Instead you can make these systems shine in particular industries, such as finance, public companies and healthcare – all three of which require compliance expertise. Continue Reading…

Why SMBs and MMEs Can’t Rely on the Perimeter, but Need Layered Security

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In a recent eBook, Best Practices To Protect Your Company’s Data and Infrastructure Through Layered Security, Kaseya and Kaspersky Lab detailed what SMB and MME IT shops can do to truly protect themselves.

The basics offer frontline protection. Firewalls, antivirus, anti-malware, and password policies are a great start. The bad news is that the bad guys have been either cracking or bypassing these defenses for years. It’s old hat. Continue Reading…

Delivering Security Services Now Critical to MSP Success

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MSPs have largely leveled the playing field for SMBs, enabling these organizations to deliver an optimal customer experience and service users as handily as their larger counterparts. But underpinning this success is a plethora of customer data that must be securely captured, stored and accessed.

This presents an array of challenges for the majority of SMBs that are not well-versed in IT security. For SMBs already relying on an MSP, shifting the security burden is an easy and straightforward decision.

But the buck stops at the MSP. You must ensure your customers (and your business) are protected from data breaches, 63 percent of which, according to Verizon’s 2016 Data Breach Investigations Report, are due to weak, default or stolen passwords. Continue Reading…

22 Critical Metrics and KPIs for MSPs

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In the MSP world, there are tens of dozens of possible metrics you can adapt. Try and do so, though, and you’ll spend all your time measuring and precious little driving growth. The trick is to choose those metrics that work for your business and management style.

MSP consultancy Taylor Business Group (TBG) is focused on helping clients drive profit, and it has 10 metrics it says are the most important metrics to keep MSPs on track to achieve their goals. We took TBG’s 10, and added a dozen more metrics of our own. Continue Reading…

MSP Pricing Survey Reveals Secrets of High-Growth MSPs — Cloud, Rich Service Portfolios Lead the Way

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Proper pricing, service selection, and creating bundles and portfolios are the key to MSP success, the recent Kaseya 2017 MSP pricing Survey of over 900 MSPs revealed. Another winning card to play? The cloud, or course!

Every year Kaseya conducts an extensive survey of MSPs to see what’s happening with their pricing, what services are taking off, and how the overall business and technical landscape is changing. This isn’t just interesting fare; it helps MSPs plan strategically for the future.

The 2017 MSP pricing Survey amplified some of the findings from the prior year, in particular that the cloud is the wave of the future for high-growth MSPs, and these successful service providers tend to offer more services than their lower-growth peers.

Here are some highlights from the latest survey. Continue Reading…

Building Effective Service Bundles

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MSP customers have more than one IT need. So why would you sell a client just one service? Since you already have a relationship, it makes sense to broaden it with more services and higher level consulting and advising.

The good news is that SMBs prefer bundled services – it’s that whole “one neck to choke.” Research from AMI-Partners shows SMBs are 3-4 times more likely to opt for service bundles.

Meanwhile results from the annual Kaseya MSP Pricing Survey shows that bundling is a key approach to success and that faster growing MSPs bundle their services. At the same time, they don’t go overboard with options, but instead limit their offerings to a small number of tiered service bundles. Continue Reading…

VSA 9.4 Debut Grabs Press Attention

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Moving from a 9.3 to a 9.4 product release usually isn’t a big deal. Chances are there are some fixes and a small new feature or two.

The recently released Kaseya VSA 9.4 is different, and the MSP, channel and IT press all took notice of the big changes.

The channel press, which has covered Kaseya extensively in the past year, took particular notice. Continue Reading…

Tune Your MSP Marketing Strategies and Tactics

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Managed Service Providers (MSPs) are great with technology, but not always so marketing savvy. Still, how can you expand a business when no one knows who you are?

Sure, much of your business may be develop by word of mouth, based on great customer referrals. But if that is all you do to market yourself, you are leaving money on the table. And you are seriously curtailing your ability to expand, especially geographically. The good news is that MSPs tend to be very (okay, very very) smart, so learning a thing or two about marketing isn’t that tough. Continue Reading…

Bringing Clarity to MSP Cloud Riches

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Some believe that MSPs truly arrived and prospered because large IT vendors began to sell more directly to customers and cut VARs out of the equation. The only answer was to add even more value in the form of services. Smart VARs took this approach and instead of dying out, flourished.

The cloud offers the same kind of make or break challenge. If MSPs ignore the cloud, they may be swallowed by it. If they embrace it with enthusiasm and intelligence, even greater riches may await. Continue Reading…

Finding and Keeping the Best Employees

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Managed services providers (MSPs) tend to be relatively small organizations, which makes each and every hire absolutely critical. At the same time, teamwork among such a small and hard-working staff is key, so your employees must be both technical and able to get along well with others – coworkers and customers alike.

Complicating this further is that, being relatively small, most MSPs don’t have dedicated HR staffs and aren’t trained in the ins and outs of hiring.

Whether you are a fast-growing outfit or just experiencing normal turnover, you probably have a job or two open at any given time.

So let’s get to hiring! Continue Reading…

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