Too many managed services providers (MSPs) are seeing tried-and-true revenue streams vanish as clients migrate to the cloud. Providers that manage desktop applications, for instance, can lose business when these customers move from on-premises versions of Microsoft Office to Office 365.
Instead of letting customers make this move under your nose, you should be pro-active. If they want to migrate productivity apps to the cloud, you might as well help in the move, and then offer ongoing Office 365 management services. This puts you in a leadership position, offers solid migration fees, creates a solid new source of recurring revenue, and puts you in a whole new business.